Shortlisted Entry: 

Campaign India - Dignity for the elderly award contest

Awards Won: Pepper 2014

Gold (Integrated) in the Kerala category

Silver (Integrated) in the national category

Copy Translation:

Headline Translation: Bitter first. Sweet later.

Subhead: Traffic regulations are temporary. Let's unite for progress.

Kochi Metro Launch Hoarding

Kochi Metro Launch Campaign - Teaser Activation